Be The Sheep

Woolrich

Introducing Become The Sheep, an exciting and engaging Instagram Filter designed to promote the rebranding of the classic brand Woolrich. This imaginative filter humorously transforms users' faces into the face of the Woolrich Sheep, a classic brand character that appeared in their t-shirt graphics in the 1970s and 1980s. The project showcases the playful side of the brand while nodding back to their heritage.

The 3D sheep head is expertly rigged up to react in real-time with users' expressions, allowing them to fully immerse themselves in the Woolrich Sheep character. This entertaining and interactive filter not only captivates users but also encourages them to share their experiences on social media, helping to spread the rebranding campaign organically.

Would this campaign work for your brand? Get in touch now!