VHI Concept Store

Virtual Heavy Industries

Introducing the groundbreaking Concept Store, a visionary project developed during the pandemic in response to the closing of traditional retail. This innovative concept uses Instagram Filters to create a captivating and immersive virtual retail experience for brands to showcase their collections, offering customers a unique and personalized shopping journey.

The Concept Store features four individual 'benches' where garments rotate, allowing users to easily view the items. Floating UI elements beside the garments enable users to change the color and graphics on both the front and back, creating a truly customized piece. As users curate their collection, the garments floating around the walls dynamically update to reflect their choices.

Accompanied by looping ambient music and an animated environment, the Concept Store exudes a relaxed and retro-futuristic vibe. This immersive experience demonstrates the potential for Instagram Filters to revolutionize retail, providing customers with a seamless and interactive platform to explore and customize their favorite brands' offerings.

Would this campaign work for your brand? Get in touch now!