UN_MicroPlastics

 

Microplastics Unmasked

United Nations / Agile Films

Experience the unseen world of microplastics with this eye-opening Instagram filter, created as part of a United Nations campaign to raise awareness about the unexpected impact of microplastic pollution. The filter features a 3D animation that reveals microplastics floating in the air around the user, eventually coalescing to form a plastic shopping bag - a powerful symbol of plastic pollution in our world today. The filter's message highlights the alarming fact that humans consume so many microplastic particles each year, it equates to ingesting an entire shopping bag.

Endorsed by celebrities, influencers, and eco-activists, this thought-provoking filter has generated considerable organic reach on social media, effectively spreading the word about the hidden dangers of microplastics. The visually striking representation of microplastic pollution resonates with a wide audience and sparks crucial conversations about our global plastic crisis.

Aimed at environmentally conscious individuals and those interested in learning about the impact of microplastics, the Microplastics Unmasked Instagram filter offers an engaging and informative way to drive home the issue. Users are encouraged to share the filter with their followers, fostering dialogue and inspiring collective action to address this pressing environmental concern.

Could your campaign benefit from a filter like this? Get in touch now!