AS Roma x NB

New Balance / AS Roma

Introducing the AS Roma x New Balance Endless Runner Instagram Filter Game, an engaging and dynamic experience designed to publicize and promote the exciting partnership between AS Roma and New Balance as their new kit sponsor. In this immersive game, users move their heads to steer AS Roma's mascot, Romolo, around obstacles while collecting coins and power-ups, aiming to achieve the highest score before losing all their lives.

The effect was widely publicized by Roma players on Instagram, generating significant organic reach and capturing the enthusiasm of fans. This interactive filter game not only highlights the collaboration between AS Roma and New Balance but also fosters a sense of connection and excitement among the club's supporters.

Would this campaign work for your brand? Get in touch now!