Bubble Pop!

Urban Outfitters

Bubble Pop! Is an interactive Instagram Filter Game designed and developed to pair with the Spring 2022 collection from Urban Outfitters. A fun and fresh game, promoted through a collaboration with top influencers, emphasised social sharing and encouraged organic reach. 

Users tried to hit a high score by popping bubbles with their nose. By playing the game and sharing the experience with friends, users not only connected with the Urban Outfitters brand but also contributed to increased brand awareness. Urban Outfitters reached their goal by providing a fun AR experience for their fans while also amplifying their organic reach within the Instagram community.

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